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Google Map Citation - Create a GMB profile to appear in
Google’s search results specifically as a local business. Google My Business
(GMB) refers to the local business directory of this major search engine. You
can register your local business FREE OF CHARGE. It contains the guidelines and
eligibility to claim local business listings.
You may have noticed the search phrase “business near me”
when you do local searches. These search phrases trigger the search results
that you will see when you try to find something locally. The “local pack” or
“three-pack” of Google appears on the SERPs with local results.
Check out this guide to boost the engagement rate on your
GMB posts:
Eliminate the sales mindset and rather focus on making these
posts non-sales-y Try a good mixture of Products, Offers, News, and Events. Google Map Citation Post at least four times every week, splitting 70% News and 30% Offers,
Products, and Events.
Consider Google My Business as a social media platform
because that is what it is. Focus on how to “info-train” your readers as the more
informative and entertaining your content, the better your engagement. Your
primary goal in creating a meaningful relationship with prospective customers
is engagement. It is the most effective means to establish online trust.
Location-related content should be published, particularly
targeting your ideal audience, your local customers. You can try to mix it up
especially if you have a multiple-location business. Add different geographical
keywords to your content.
The ideal image size is 540 pixels and 405 pixels in width
and height, respectively. Images should be in PNG, JPEG, and BMP file formats,
or else, the thumbnails will not be displayed accurately or cropped.
Your images must be compelling enough to result in
engagement. Canva is a highly recommended image source with the free version.
It contains all the necessary features to help you start up and create GMB
posts. Google Map Citation
Know who your ideal customer is so that you can have a
unique approach per customer. Creating that perfect customer vision helps
marketers make a buyer persona.
Create a post with relevance to your business, the local
area, and the industry by include keywords to boost relevance. Thus, refrain
from creating irrelevant content.
Regular posting at least 4 times per week is essential. Post
with consistency because this is the secret to success on different social
media platforms.
Add Call To Actions (CTAs) to your posts for engagement as
it is crucial to a successful social media activity. You should instruct your
customers on what you want them to do or they will bounce otherwise. Google Map Ranking
Business Logo, Photos, and Videos. Provide detailed videos
and photos regarding your business to boost customer engagement. Make sure you
upload your business logo as well as add a cover image.
This will ensure more brand awareness among potential
customers and audiences. You need to include weekly indications to Google
either way as this will show that you are operating an active business.
Uploading new images per week is highly recommended.
Frequently Asked Questions. Your Google My Business profile
will have the frequently asked questions feature. Make sure that you find an
answer to all the inquiries here. Moreover, you can add questions in case no
one has requested anything. Provide an appropriate solution to the questions
you raised.[]
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